Image via NYMag.com
Diamond Ogilvy, the Korean advertising agency, created ads for Good-Nites diapers modeled after the David Beckham Armani underwear campaign. “Children who are no longer using diapers can wear Good-Nites to prevent bed wetting. We show Good-Nites being worn as fashionable underwear to show children that Good-Nites aren’t diapers,” explained Diamond Ogilvy.
We have to admit this ad is super cute, but it’s also a little weird. What do children in their diaper phase know about fashion or being fashionable? Clearly this is just to win over the parents who are going to pay attention to the ad because it’s a replica of the David Beckham ad and totally cute!
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