Madonna and Iconix Brand Group Inc. have joined forces to create a fast fashion junior collection called “Material Girl” for Macy’s. The brand, which will be sold in 200 Macy’s stores and online at macys.com, is inspired by Madonna and her daughter Lourdes. Since the launch date is in August 2010, the collection will focus on back-to-school apparel, however it will branch out to footwear, handbags and jewelry all ranging from $12.00 to $40.00.
“We believe that ‘Material Girl’ will be a dynamic exclusive brand for Macy’s, and we look forward to working with Madonna, Lourdes and the Iconix team. Madonna is a fashion icon who can bring a new dimension to our juniors customer,” said Jeff Gennette, Macy’s chief merchandising officer.
If the collection stays true to its inspirations, be prepared to see a lot of pleather, chain cross necklaces, and tulle skirts.
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