Madge & Lourdes
Madonna and Iconix Brand Group Inc. have joined forces to create a fast fashion junior collection called “Material Girl” for Macy’s. The brand, which will be sold in 200 Macy’s stores and online at macys.com, is inspired by Madonna and her daughter Lourdes.
Since the launch date is in August 2010, the collection will focus on back-to-school apparel, however it will branch out to footwear, handbags and jewelry all ranging from $12.00 to $40.00.
