Courtesy of Gap via Brand Channel

Gap ditched their classic logo for this crappy Heveltica shit that looks like a stock logo for a business card wizard template on Microsoft Word 94. Whomever the marketing/creative-branding person that decided this was a good idea is a dumbass. Really? Just imagine how lame the shopping bags are gonna look too.

TANIA T.
Founding Editor of Très Dope. I'm a recovering shopaholic that's always on the verge of relapsing so that's the only good thing about my credit cards being maxed out. Addicted to coffee, nail polish, Mexican candy, Yves Saint Laurent, gangsta rap and Las Vegas.
Twitter: @tahkneeah