I'm busy.
According to WWD, K-Lag has plans to launch two collections next year that will be sold at a lower-price point. One, called “Karl” will be priced from 60 to 300 euros while the other, “Karl Lagerfeld Paris” will retail from 300 to 2,500 euros.
Karl says:
“I just want not too expensive clothes that people may like and perhaps want to wear. That was my concept for a long time, but my business partners in the past wanted to be like Chanel or Fendi without putting behind what is needed to be like that … It was only when Apax sold Hilfiger that they started to look at Lagerfeld with other eyes and started to invest, etc. Now I am feeling we are ready for the right job — the way to do things right in a modern, unusual way.”
The “Karl” collection will be sold exclusively on Net-a-Porter while the higher-end “Karl Lagerfeld Paris” line will be sold at new Karl Lagerfeld boutiques opening in 2012.
TANIA T.
Founding Editor of Très Dope. I'm a recovering shopaholic that's always on the verge of relapsing so that's the only good thing about my credit cards being maxed out. Addicted to coffee, nail polish, Mexican candy, Yves Saint Laurent, gangsta rap and Las Vegas.
Twitter: @tahkneeah
